Lost Years is a rum brand with a purpose. Devoted to saving endangered sea turtles, they have been committed to supporting their charity partner SEE Turtles to help fund key nesting sites across the Caribbean & Latin America. Not only is this their motif, but it is also a clear representation of the brand, as a sea turtle is very present on their logo.
The idea for a sea turtle-saving rum was hatched on a family holiday in Jamaica in 2019. Inspired by their son's love for the sea, British couple Lee & Trudy Smith embarked a whole journey which saw the brand launch in November 2020.
Today, they have crafted their own award winning rum that is not only delicious, but supports a great cause too.