It begins in 1689 with William of Orange who travelled to London from the Netherlands, bringing a Dutch drink – gin – with him. It was a hit. A BIG hit. You might have heard of it. You might not think that the founders of 1689 Gin would have much in common with King William. After all, he was a 17th century monarch; we’re two 21st century friends from Amsterdam, but fast-forward to 2016 and they embarked on the same journey – inspired to make the same gin, made to the original 1689 recipe, a hit all over again.